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The browser for a web worth protecting

The web is an incredible asset. It’s an engine for innovation, a platform for sharing, and a universal gateway to information. When we built Chrome, we wanted to create a way for people to interact with the magic that is the web, without the browser getting in the way. We created a browser that took up minimal space on your screen, made the omnibar so you could quickly search or get directly to a website, and built our pop-up blocker to help you avoid unwanted content. Since then we’ve also added features such as Safe Browsing, pausing autoplay Flash and more—all aimed at protecting your experience of the web.

Your feedback has always played a critical part in the development of Chrome. This feedback has shown that a big source of frustration is annoying ads: video ads that play at full blast or giant pop-ups where you can’t seem to find the exit icon. These ads are designed to be disruptive and often stand in the way of people using their browsers for their intended purpose—connecting them to content and information. It’s clear that annoying ads degrade what we all love about the web. That’s why starting on February 15, Chrome will stop showing all ads on sites that repeatedly display these most disruptive ads after they’ve been flagged. 

To determine which ads not to show, we’re relying on the Better Ads Standards from the the Coalition for Better Ads, an industry group dedicated to improving the experience of the ads we see on the web. It’s important to note that some sites affected by this change may also contain Google ads. To us, your experience on the web is a higher priority than the money that these annoying ads may generate—even for us.

The web is an ecosystem composed of consumers, content producers, hosting providers, advertisers, web designers, and many others. It’s important that we work to maintain a balance—and if left unchecked, disruptive ads have the potential to derail the entire system. We’ve already seen more and more people express their discontent with annoying ads by installing ad blockers, but blocking all ads can hurt sites or advertisers who aren’t doing anything disruptive. By focusing on filtering out disruptive ad experiences, we can help keep the entire ecosystem of the web healthy, and give people a significantly better user experience than they have today.

We believe these changes will not only make Chrome better for you, but also improve the web for everyone. The web is a vital part of our day-to-day. And as new technologies push the web forward, we’ll continue working to build a better, more vibrant ecosystem dedicated to bringing you only the best experiences.

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Posted by amiller in Ads, Blog, Chrome
Improve customer calls with notifications from AdWords Express

Improve customer calls with notifications from AdWords Express

Last year AdWords Express launched goals to help your ads drive better results, like more in-store visits or calls. If you choose calls as your goal, we want to make sure you get the most out of every call.

Today we’re introducing call notifications, an easy way to give feedback on the calls you get through AdWords Express and to track any missed calls.

Get more relevant calls when you give feedback

When you finish a phone call with a customer who found your ad on Google, you’ll get a notification to give feedback on the call’s relevance. This will help AdWords Express better target your ads to the right customers.

Giving feedback is quick and easy. Simply click to tell us if the call was relevant to you.

Connect with every customer who calls your business

Business owners and employees are busy and often can’t pick up the phone. In fact, we see that advertisers miss almost one in five calls they get from their AdWords Express ads. Now, if a potential customer calls while you’re working on something else, you’ll get you’ll get a push notification that allows you to call right back.

You can call your potential customer back right from the notification screen.

Set up call notifications with the AdWords Express app

To receive call notifications, you need the AdWords Express mobile app. Once you have the app on your mobile device, simply go into Settings and opt-in for Account updates. You’ll instantly start receiving helpful alerts about the calls you get from your ads.

If you don’t have the AdWords Express mobile app, you can get it on Android or iOS.

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Posted by amiller in Ads, Blog, Small Business

Improving our brand safety controls

From our founding days at Google, our mission has always been to make information universally accessible and useful. We believe strongly in the freedom of speech and expression on the web—even when that means we don’t agree with the views expressed.At the same time, we recognize the need to have strict policies that define where Google ads should appear. The intention of these policies is to prohibit ads from appearing on pages or videos with hate speech, gory or offensive content. In the vast majority of cases, our policies work as intended. We invest millions of dollars every year and employ thousands of people to stop bad advertising practices. Just last year, we removed nearly 2 billion bad ads from our systems, removed over 100,000 publishers from our AdSense program, and prevented ads from serving on over 300 million YouTube videos.However, with millions of sites in our network and 400 hours of video uploaded to YouTube every minute, we recognize that we don’t always get it right. In a very small percentage of cases, ads appear against content that violates our monetization policies. We promptly remove the ads in those instances, but we know we can and must do more.We’ve heard from our advertisers and agencies loud and clear that we can provide simpler, more robust ways to stop their ads from showing against controversial content. While we have a wide variety of tools to give advertisers and agencies control over where their ads appear, such as topic exclusions and site category exclusions, we can do a better job of addressing the small number of inappropriately monetized videos and content. We’ve begun a thorough review of our ads policies and brand controls, and we will be making changes in the coming weeks to give brands more control over where their ads appear across YouTube and the Google Display Network.We are committed to working with publishers, advertisers and agencies to address these issues and earn their trust every day so that they can use our services both successfully and safely.

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Posted by amiller in Ads, Blog, Google in Europe, united kingdom, googla ads, ronan harris, brand controls, google advertising